Companies

Reliance Trends banks on private brands

Reliance Trends, the apparel-retailing arm of Reliance Industries, is banking on an increasing share of in-house products to boost its bottomline which is now poised to enter the profit zone.

Arun Sirdeshmukh, Chief Executive, Reliance Trends, said that the target was to double sales from Rs.330 crore last year.

“Our credo is to offer affordable products in the mid-priced range”, he said adding that at present 55 per cent of Reliance Trends offerings comprised in-house brands at times using in-house yarn too.

“Typically a T-shirt price would start from Rs.149 and go up to Rs.499 for in-house products and Rs.599 for branded garments,” he said.

The brands that RT has developed in-house include DNMX for jeans, Teamspirit for Sportswear, performanx for performance garments, Sparsh for ethnic wear and Pureza for premium garments. It also has licensing arrangement with overseas labels for making their apparels here. “While we also have a sizable stock of well-known brands on our shelves,” he said.

The second plank of Reliance Trends' strategy to shore up revenues is to have a sizable presence in Tier-II cities setting up large stores in cities which are underserved in respect of organised retail. At present 60 per cent of its stores are in Tier-I towns and 40 per cent in Tire-II towns.

He was here in connection with the launch of a 30,000 sq. ft. store in Howrah, the capital of the district of the same name which adjoins Kolkata. This would bring the number of stores in West Bengal to four.

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Printable version | Mar 30, 2020 8:58:58 PM | https://www.thehindu.com/business/companies/reliance-trends-banks-on-private-brands/article2619056.ece

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