Companies

New City from Honda with a price tag of Rs.6.99 lakh

Seki Inaba (left), Director (Marketing), Honda Siel Cards India, and Janaeswar Sen, Sr VP (Sales and Marketing), at the launch of New Honda City in New Delhi on Wednesday. Photo: Sandeep Saxena  

Setting the tone for the forthcoming Auto Expo, Japanese car major Honda on Wednesday launched the refurbished versions of the City sedan, besides introducing an all-new trimmed version of the flagship car aimed at specifically at corporate buyers.

The City now comes in seven variants priced between Rs.6.99 lakh (corporate version) and Rs.10.22 lakh (with sunroof and automatic transmission). The older versions of City were priced between Rs.7.49 lakh and Rs.9.89 lakh. Having several new safety, comfort and luxury features besides improved ground clearance and increased length, the new City models are equipped with a 1.5-litre, new generation i-VTEC petrol engine that delivers 118 PS power and fuel economy of 16.8 km a litre. “The City is one of the most successful car brands in the country and certainly the most desirable sedan in its category. The new pricing strategy will boost its sales further…I am confident that the new range will appeal to our customers even more,” Honda Siel Cars India (HSCI) Director Marketing Seki Inaba told journalists here.

HSCI, a joint venture between Honda Motor Company and Siel, has started bookings for the new City while the delivery will begin next month. The third generation Honda City has sold over 1.36-lakh units since its launch in September, 2008, and cumulatively 3.76-lakh units since its first launch in India in 1998.

However, the tsunami in Japan earlier this year and later floods in Thailand, from where HSCI sources several key components, have badly affected the production of HSCI. This year the company is likely to produce only 20 per cent of its total capacity of 1.2-lakh units annually.

Stating that the production of its hatchbacks Jazz and Brio would be normalised from February-March next year, Mr. Inaba said: “We are now looking at various alternative destinations such as China for sourcing components…focus is also on increasing localisation of cars that would help bring down our production costs and reduce dependability on other countries for sourcing parts.”


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Printable version | Dec 6, 2021 6:37:26 PM | https://www.thehindu.com/business/companies/new-city-from-honda-with-a-price-tag-of-rs699-lakh/article2715105.ece

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