Companies

Milagrow to focus on SMEs

Robotics device maker Milagrow is now shying away from the budget-tablet segment, with the recent expansion of its product portfolio aimed at professionals and the small and medium enterprise (SME) market.

Budget-tablets have quickly risen in popularity, with the charge being led by the Government-backed Aakash tablet.

“We want to be a long-term player. Though we do have a wide portfolio, with our budget-tablets starting at 9k, we believe that firms which focus mainly on the budget segment are just out to make money in the short-term. It’s not really fair to make money for one, one-and-a half years, when customers aren’t that knowledgeable,” Rajeev Karwal said. He was addressing reporters at the launch of Milagrow’s TabTop 10.4, priced at Rs. 22,990, here on Thursday.

“Selling budget tablets only really works because a lot of the customers they cater to go in with a use-and-throw mindset. They don’t mind spending and just throw when it turns out what they bought wasn’t very durable. However, I think that the technology (used in low cost tablets) is still new and needs to stabilise first before it catches on,” he said.

The company is also considering setting a manufacturing plant in India.

Milagrow has also tied up with German tablet maker KUPA to launch its Windows tablet range.


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Printable version | Jul 31, 2021 8:19:27 AM | https://www.thehindu.com/business/companies/milagrow-to-focus-on-smes/article3893453.ece

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