Mahindra Retail plans ‘Destination Maternity' outlets

Mahindra Retail, on Wednesday, said its collaboration with U.S.-based leading maternity apparel retailer Destination Maternity Corporation has led to opening of ‘Motherhood Maternity', ‘A Pea in the Pod' and ‘Destination Maternity' brands in India.

“We have been operating shop-in-shops of ‘Mother Maternity' brand by the U.S.-based company since 2009 within Mahindra Retail's Mom & Me stores. Now, we have decided to open exclusive outlets under ‘Destination Maternity' brand,” Mahindra Retail Chief Executive Officer K. Venkataraman told journalists here after opening the first store of Destination Maternity at neighbouring Gurgaon.

Master franchisee

Stating that Mahindra Retail would set up and operate ‘Destination Maternity' stores in India as a master franchisee, Mr. Venkataraman said while the existing Destination Maternity shop-in-shops would continue to function, the two partners would open stores for the U.S. brand at other big locations such as Mumbai and Bangalore. At present, Mahindra Retail operates a total of 77 Mom & Me stores in 25 cities, with Destination Maternity shop-in-shops.

Exclusive toy stores

Mahindra Retail, a part of $14.4-billion Mahindra Group, also runs seven exclusive toy stores under ‘Beanstalk' brand. “We plan to add another 30-40 Beanstalk stores this year,” Mr. Venkataraman added.

Destination Maternity Corporation operates around 650 exclusive ‘Destination Maternity' stores and over 2,000 shop-in-shops in the U.S. and also has a presence in Canada, the Middle East and South Korea.

“India offers tremendous growth opportunity. We look forward to opening many more exclusive stores in India and have long-term plans here,” said Destination Maternity Corporation CEO Edward Krell.

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Printable version | Jan 25, 2021 6:53:23 PM |

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