Companies

LG launches range of notebooks

Soon Kwon (right), Managing Director of LG Electronics with the newly launched 3D Notebooks in New Delhi on Wednesday. Photo: R.V.Moorthy   | Photo Credit: R_V_Moorthy

Renewing its focus on the Indian laptop market, LG Electronics on Wednesday announced its entry into the fast-growing notebook business with a range of new products.

Equipped with several innovative features, the stylish new notebook range is priced between Rs.26,000 and Rs.66,780. The consumer electronic major also introduced a 3D laptop, while it plans to launch its tablet next year.

Announcing that the notebook business would be one of the growth engines for the Korean company in India, LG President (South West Asia) and LG Electronics India Managing Director Soon Kwon said: “Notebook business is a key part of our portfolio globally…we expect this category to contribute 12 to 14 per cent in IT business by 2012. Our IT division is eyeing a 15 per cent growth in revenue terms and has targeted Rs.1,000 crore revenue by 2012…in the current year, we hope to clock Rs.860 crore”. “We have chalked out aggressive strategy to invest 10 per cent of notebook business revenue in marketing by 2012 with a vast after-sales service network of 230 service centres across India. We also plan to launch the tablet in the Indian market by mid-2012,” Mr. Kwon said. About the products, LG India Product Group Marketing Head Sanjoy Bhattacharya said the new range of notebooks boasts a higher battery life, light weight, scratch resistance and superb external finish. Also extending its 3D portfolio, LG has introduced premium new 3D notebook A530 that has 15.6-inch full HD 3D LCD screen, 3D dual webcam.

“LG notebooks are 65 per cent slimmer and 25 per cent lighter than other leading notebooks in the market. The new devices are empowered with powerful configuration along with latest and best-in-class components like second generation Intel processors and minimum 500 GB of hard disk.” he said.


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Printable version | Aug 1, 2021 12:06:42 AM | https://www.thehindu.com/business/companies/lg-launches-range-of-notebooks/article2415471.ece

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