Amazon steps into India with Kindle store and e-reader

Jeff Bezos, Chairman and CEO of, introduces the Kindle Fire at a news conference in September 2011. File photo   | Photo Credit: Mark Lennihan

World’s biggest online retailer Amazon has finally decided to wet its beak in the Indian market, with the launch of its India Kindle store and a partnership with electronics retailer Croma to sell its trademark Kindle e-readers.

The company began testing the waters in India, earlier this year, when it launched – its comparison shopping website.

According to a release, the India Kindle Store offers over one million books, conveniently priced in rupees. This is a step its competitor, Penguin Publishing, has still not taken.

“We are proud to launch this new Kindle store for Indian customers – offering Kindle book purchases in rupees and the ability to buy and read the work of many great Indian authors,” said Russ Grandinetti, vice president of Kindle Content,, in a release.

The Kindle will be available across all Croma retail outlets at a price of Rs. 6,999.

We are excited to be the first retailer in India to offer the latest generation Kindle to our customers. This product will launch exclusively in all Croma stores across India” said Mr. Ajit Joshi, CEO and Managing Director of Croma.

Digital publishing

Amazon India is also now offering it’s ‘Kindle direct publishing’ (KDP) for independent authors and publishers in India. KDP is a fast, free and easy way for authors and publishers to make their books available to Kindle customers around the world.

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Printable version | Oct 25, 2020 8:54:51 AM |

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