Companies

Timex introduces Helix brand

Timex on Wednesday launched the ‘Helix' range of watches specially designed and developed for the Indian market. “Priced between Rs.1,400 and Rs.2,500, Helix watches have been developed for the Indian market,” Timex Group India Managing Director V.D. Wadhwa told journalists here.

“The Helix brand, mainly targeted at youth, has been registered in 60 countries… it will be launched in markets outside India in the next 12 months,” Mr. Wadhwa said. Last year, Timex had launched a special range of watched conceptualised by designer Tarun Tahiliani.

Pointing out that India was the second largest market for Timex globally after the U.S. that contributed about 60 per cent to the total turnover, Mr. Wadhwa said: “In India, Timex sells 24-lakh watches every year…we are growing fast in India.''

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Printable version | Nov 21, 2020 1:18:46 AM | https://www.thehindu.com/business/companies/Timex-introduces-Helix-brand/article14698891.ece

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