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TI Cycles unveils Montra series bikes

Montra series bikes will be positioned as life-style products in metros, said the company on Thursday. Photo: R: Shivaji Rao  

TI Cycles, a division of Murugappa Group-owned Tube Investments of India, has come out with the country’s first indigenously-designed and locally-made carbon frame bikes under the brand name Montra.

Benchmarked to global performance biking standards, Montra series bikes will be positioned as `life-style products’ and target all those adults in the metros, who ``wish to stay healthy and fit’’.

Addressing a press conference here on Thursday, D. Raghuram, President of TI Cycles, said the company was hoping to sell around 1,500 Montra bikes in 2011-12. The Montra bikes will be available in three variants – complete carbon bicycles (Montra Techno), alloy frame with carbon fork and straight handle bar (Montra Jazz) and alloy frame with carbon fork and dropped handle bar (Montra Country).

Montra bikes will be light in weight and feature alloy wheels and aerodynamic body, facilitating higher speed. They will also have vibration-absorption features, says a release. The starting price of alloy range of bikes is Rs. 21,000 and that of carbon range of bikes Rs.60,000, according to the release.

A top company official said the prototype was road-tested for over 2,000 km before the design was cleared.

Mr. Raghuram said TI Cycles had invested close to Rs.10 crore in design, front-end and upgrading shop-floor to produce Montra bikes. These bikes, he said, would be available in the retail outlets of TI Cycles and also at key multi-brand outlets across the country.

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Printable version | May 9, 2021 3:22:35 AM | https://www.thehindu.com/business/companies/TI-Cycles-unveils-Montra-series-bikes/article14959866.ece

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