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Procter & Gamble enters into Olympic partnership

July 28, 2010 11:19 pm | Updated 11:19 pm IST - LONDON:

Newyork Times
International Olympic Committee (IOC) President Jacques Rogge (right) and Marc Pritchard, Proctor and Gamble Global Marketing and Brand Building Officer, address a press conference in London on Wednesday.

International Olympic Committee (IOC) President Jacques Rogge (right) and Marc Pritchard, Proctor and Gamble Global Marketing and Brand Building Officer, address a press conference in London on Wednesday.

Procter & Gamble and the International Olympic Committee (IOC) on Wednesday announced the most far-reaching global partnership for the next five Olympic Games from London 2012 through the 2020 Olympic Games.

The breadth of P&G's portfolio, which includes 22 brands each generating $1 billion or more in annual sales, and the depth of P&G's reach to four billion people worldwide, make this the most far-reaching Olympic partnership. Some of P&G's most iconic brands participating in the partnership include Pampers, Tide, Ariel, Always, Whisper, Crest, Pantene and Olay.

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