Companies

PepsiCo signs up Sharman Joshi as 7UP brand ambassador

Bollywood actor Sharman Johsi. File Photo  

Food and beverage maker PepsiCo on Monday said it has roped in Bollywood actor Sharman Joshi as the brand ambassador for its carbonated lemon drink brand 7UP.

“We have chosen Sharman Joshi to endorse the brand as his personality is a perfect match to highlight the brand’s positioning of a cool and refreshing drink,” PepsiCo India Category Marketing Director (Flavoured Carbonated Drinks) Alpana Titus said.

She said the firm would look at a long term association with the actor but did not disclose details of the deal.

The company will soon kick off a marketing campaign – ‘Gussa Hatao, Chill Machao’ -- to promote the brand on multiple media platforms beginning with television, followed by outdoor, online and on ground activities.

“There will be a series of three ad films directed by director Rajkumar Hirani, the man behind ‘Munnabhai’ and ‘3 Idiots’ It is a very important campaign for the brand and the company will invest significantly behind it,” Titus added.

The TV commercials have been created by BBDO India and Mindshare is handling the media buying and planning for the brand.


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Printable version | Dec 1, 2021 5:54:00 PM | https://www.thehindu.com/business/companies/PepsiCo-signs-up-Sharman-Joshi-as-7UP-brand-ambassador/article14956270.ece

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