Samsung on Friday launched 15 new digital cameras to bank on the festive season to boost sales.
It also announced aggressive marketing strategy to increase its market-share in the fast-growing camera market in India.
The launch included two new models with world’s first ‘2 view’ camera technology with dual LCD screens, one on the front and the other on the back.
The two models are priced at Rs. 22,990 and Rs. 20,990. It also introduced three high-performance cameras priced between Rs. 17,990 and Rs. 29,000, while its basic digital models start at Rs. 7,990.
Addressing a press conference here, Samsung India Electronics Deputy Managing Director R. Zutshi said: “The new range of cameras will reinforce our position as a leading innovator in the digital camera market and set a new benchmark for digital camera technology. We are eyeing good sales this festive season and to attract more customers, we are offering some goodies with each camera.”
On the company’s increasing performance in the digital camera market, Mr. Zutshi said Samsung sold over 1.1 lakh cameras last year, cornering 11 per cent market share, while this year sales would touch 1.6 lakh units with 13 per cent market share.
“Our target is to corner 20 per cent market share next year and consolidate our position among top three players in the digital camera market which today stands at 12-lakh units,” Mr. Zutshi added.
