Companies

Nano is not a flop, says Ratan Tata

Wearing his Tata Motors hat at a wide-ranging interaction with journalists here on Thursday, Ratan Tata stoutly denied his prized project — the Nano — had been a flop, but admitted to squandering early opportunities to make a big splash with the world's most affordable family car.

Though Mr. Tata is a year away from retiring as head of the Tata Group and the 2012 Auto Expo is the last he will attend as a CEO, there was nothing particularly valedictory or sentimental about what he had to say.

Questions about what he intended to do post-retirement and what his “to-do list” for his last year were brushed aside. “If I were to be run over by a truck tomorrow,” he said, “the products that have to be launched will be launched.”

With 150,000 cars sold in the Indian market, the Nano could hardly be called a flop, Mr. Tata stressed. “We never pushed it as a poor man's car, but as an affordable, all weather family car,” he said, blaming the media for creating a false image of the vehicle.

Tata Motors officials hope sales will rise smartly once the diesel version is launched.


Our code of editorial values

null
This article is closed for comments.
Please Email the Editor

Printable version | Jan 29, 2022 7:34:57 PM | https://www.thehindu.com/business/companies/Nano-is-not-a-flop-says-Ratan-Tata/article13355006.ece

Next Story