M&M’s Zaheerabad plant will roll out tractors from January

October 19, 2012 12:06 am | Updated October 18, 2016 03:11 pm IST - HYDERABAD:

Sanjeev Goyal (right), Senior Vice-President,Marketing, and Sandeep Jaiswal, Vice-President,Sales, Farm Equipment, M&M, at a pressconference in Hyderabad on Thursday. Photo: P. V. Sivakumar

Sanjeev Goyal (right), Senior Vice-President,Marketing, and Sandeep Jaiswal, Vice-President,Sales, Farm Equipment, M&M, at a pressconference in Hyderabad on Thursday. Photo: P. V. Sivakumar

The Tractors and Farm Equipment Division of Mahindra & Mahindra is looking at a turnover about $2.5 billion (about Rs.13,000 crore) in 2012-13 from the sales of its 97 models of tractors under ‘Mahindra’ and ‘Swaraj’ brands.

Addressing a press conference here on Thursday, Senior Vice-President (Marketing), Tractors and Farm Equipment Division Sanjeev Goyle said that late rains in the kharif season this year had affected sales of tractors across the country. “Over all the market had de-grown by about 5 per cent during the April-September period but the industry is optimistic about pushing up sales by 2-3 per cent in the second-half year,” he said.

Claiming that they were market leaders in tractors segment both in the country and in Andhra Pradesh with 42 per cent and 52 per cent share, respectively, Mr. Goyle said they had sold over 1.04 lakh units in the first-half of 2012-13. Penetration of tractors in the farm sector was only 13 per cent and there was a huge potential for growth in the coming years.

To boost sales in Andhra Pradesh, one of their major markets, the company had tied up with Telugu film star Mahesh Babu for endorsing ‘Mahindra’ brand tractors, which hold about 37 per cent market share.

The company had invested about Rs.300 crore on the tractor-manufacturing plant at Zaheerabad and it would roll out tractors from January 2013. The plant capacity was manufacturing about one lakh tractors a year, Mr. Goyle said.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.