Companies

Ford unveils all-new Fiesta

Michael Boneham (R), President & MD, with Nigel E. Wark, Executive Director, Marketing, Sales and Services, Ford India, at the unveiling of all new Ford Fiesta in New Delhi on Thursday. Photo: Rajeev Bhatt   | Photo Credit: Rajeev Bhatt

Ford on Thursday unveiled the new version of its mid-size sedan Fiesta, the U.S. carmaker's first among eight products that it will be launching by 2015. The premium sedan that comes with latest safety, comfort and entertainment features will be launched in July this year.

“The new Fiesta will be a segment-leading product in India with intuitive first-in-class smart features and fuel economy that raises the bar in every way,” Ford India President and Managing Director Michael Boneham told journalists here. The sedan will be produced at the company's Chennai facility, which has a production capacity of 2-lakh cars on three shift basis and 2.5-lakh engines every year.

Though Mr. Boneham did not disclose the sedan's specifications, he said the new Fiesta features modern, fuel-efficient powertains that deliver exceptional power, class-leading fuel economy and reduced emissions. Powered by new top-of-the-line Ti-VCT petrol and TDCi diesel powertrains developed for India, the new sedan delivers excellent handling in city as well as highway conditions, without sacrificing its essentially sporty character.

It also comes with ‘cruise control' that adds to ease of driving and is a first for its segment, he added. To build the excitement before its launch, Ford has established unique ‘Fiesta Café' at Select Citywalk Mall in Saket in South Delhi where it has created digital ambience and is holding various activities inviting visitors to see, touch and experience the car that has clocked over 10-lakh sales worldwide.

Mr. Boneham also said from this month onwards, they have increased the prices of its small car Figo by one per cent to minimise the impact of rising commodity rates. The impact of increasing commodity prices is there and the company is assessing similar steps on other models as well, he added.

Talking about company's sales, Ford India Executive Director (Marketing, Sales and Service) Nigel E. Wark said: “The industry is estimated to grow around 15 per cent this fiscal. We think we can do better than that.”

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Printable version | Jan 19, 2021 9:25:55 PM | https://www.thehindu.com/business/companies/Ford-unveils-all-new-Fiesta/article14683140.ece

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