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Ford starts second shift at Chennai plant to meet Figo demand

The Ford Figo, during its launch in New Delhi in March 2010. Photo: S. Subramanium  

Overwhelming domestic demand for Ford India’s small car Figo, as well as interest in overseas markets like South Africa, has prompted the carmaker to start a second shift at its Maraimalainagar plant in Chennai since June, a company official said.

“Yes, we have started our second production shift at our Chennai plant to meet the increasing demand for Figo,” Ford India Executive Director (Marketing & Sales) Nigel E. Wark told PTI here.

“Figo is getting a good response from the market and the company has received 24,000 purchase orders in the first four months of launch. This small car is helping to drive our sales growth,” Mr. Wark said.

However, he did not reveal by how much production has increased after adding the second shift.

Earlier, Ford India President and Managing Director Michael Boneham had said the second shift would increase the production capacity of the small car by 30-40 per cent. Mr. Boneham had indicated that the company plans to hire 600-700 personnel at the plant and most of them would be diploma holders and fresh pass-outs.

Ford India is gearing up production to export the Figo to South Africa, the company said in a statement.

Figo was launched in March in India. The company started work on the small car in 2007 and the global unveiling of the Figo was done in September last year.

The company reported a 267 per cent jump in sales to 7,269 units in June compared to 1,982 units in the same period last year. Currently, the company has close to 4,000 employees and more than 167 dealership outlets across 97 cities pan-India. Its portfolio of vehicles includes the Ikon, Endeavour and Fiesta, besides the Figo.

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Printable version | Apr 14, 2021 8:16:21 AM | https://www.thehindu.com/business/companies/Ford-starts-second-shift-at-Chennai-plant-to-meet-Figo-demand/article16184799.ece

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