Chinese smartphone maker Honor is receiving an “unusually” high level of support from local government backers, as the former Huawei unit prepares an initial public offering (IPO), according to policy documents and a person close to the matter.
Honor is receiving research-and-development funding, tax breaks and support to expand overseas, three Shenzhen government documents showed. It is also benefiting from a dedicated team at its local city hall with a “no matter left overnight” policy.
The extra hand is likely to improve Honor’s investor appeal as it readies for a financial market debut which, if successful, could give Shenzhen city a way to exit its investment.
Honor was thought to be worth about 100 billion yuan when a consortium under Shenzhen-owned entities bought it from Huawei in 2020, Reuters reported at the time. The handset maker has declined to disclose any IPO details such as how much it reckons it is worth now.
It is looking to list on China’s A-share market where it expects a higher valuation, said two of the people. It could list this year or early next, one of them said.
Honor said it has not received any Shenzhen government support beyond that ordinarily provided to firms since Jan. 1, 2021. It also said it would begin shareholding reform in the fourth quarter and initiate the IPO process at a suitable time.
Honor aims to ship 100 million handsets annually by 2026, a 75% jump from 2023, and to become a top three global vendor by 2028, one of the policy documents showed.
Those targets appear ambitious given soft demand in the world’s largest smartphone market and competition from a dizzying number of local handset makers, said analysts including Toby Zhu at Canalys.
Beyond the ordinary
The official support illustrates the growing importance of Honor to Shenzhen’s economy at a time when a slowdown in the property sector—a key source of tax revenue—has dragged on the finances of local governments nationwide.
The smartphone maker is among Shenzhen’s top-six enterprises with industrial output worth over 200 billion yuan ($27.6 billion), the local government documents showed without specifying a time frame.
Shenzhen pledged to provide special policy support in meetings between its leadership and local government departments in October and March, the documents showed.
“Supporting Honor’s development is of great significance to our city for stabilising industrial growth,” authorities wrote following a March meeting.
“The city always wants to look after its major firms, but the way it has decided to champion Honor goes beyond the ordinary level of support”, said a person with knowledge of city policy.
The city will provide Honor with retroactive funding for research projects—a relatively recent innovation which better allows market mechanisms to decide research priorities—the person said, citing government documents.
The local commerce department has also been called upon to establish a special trade project for Honor to help expand in smaller cities and overseas, documents showed.
One of the documents showed Honor receiving support with tax and customs assessments, helping it save 600 million yuan in annual raw material costs and foreign exchange payments, leading to increased profit by around 300 million yuan.
Authorities in the central Futian district, where Honor is headquartered, have established an Honor work team. The body has provided certification support, 500 housing unit and 150 million yuan of financial support, documents showed.
Published - August 06, 2024 12:18 pm IST
