Fast moving consumer goods firm CavinKare launched premium perfume in sachet under its flagship personal care brand Spinz.
“Sachet perfume is a revolutionary product that is much needed in a market like India.
‘Innovative packaging’
“The innovation behind packing perfume as a one-time usage product in a sachet form will bring a sea change in the FMCG industry,” said Venkatesh Vijayaraghavan, director and CEO – personal care and alliances.
Curated with no stain formula, this single use pack (2 ML sachet) is available in two fragrances — Purple Blast and Blue Magic — that also contain deo actives.
Spinz perfume is priced at ₹3 and will be initially available in West Bengal and Madhya Pradesh as the company had strong presence in those States. It would be rolled out in Tamil Nadu in the next three to four months and in rest of India soon.
“The rural segment contributes nearly 40-45% of total revenue to the FMCG industry.
“The revival of rural demand and increase in rural consumer appetite has given greater scope for introduction of newer products and innovations,” Mr. Vijayaraghavan added.
