Bosch Power Tools has decided to rationalise prices of spares to make them more affordable to customers.
The aim is to empower tradesmen and the dealer ecosystem across metro, sub-metro, and upcountry market cities by reducing cost of ownership of durable, high-performing parts, in addition to combating counterfeiting, said the company.
To this end, the company has unveiled a country-wide ‘Affordability Campaign’ and also reduced the prices of key spare parts and a range of tools.
“While the country continues to battle the pandemic situation, Bosch Power Tools witnessed a spike in demand post-Q2 in 2020. Also, restricted access to markets led users to rely on self-repair stimulating demand for tools and accessories,’’ the company said.
“By addressing the ground-level user problems, our campaign aims to provide tradesmen and the dealer ecosystem, with products and spares at price-points which suits their requirement,” said Nishant Sinha, regional business director, Bosch Power Tools for India & SAARC.
