Amid concerns over higher-than-allowed levels of lead in the product, Nestle has decided to take Maggi off the shelves in India, saying the 'environment of confusion' is not conducive to have the product in the market.
The chief executive of Nestle, Paul Bulcke, has also flown in to clear the doubts with the authorities.
"Unfortunately, recent developments and growing concerns about the product have led to confusion for the consumer to such an extent that we have decided to take the product temporarily off the shelves, inspite of it being safe," Mr. Bulcke said.
While he ruled out challenging the test results by the Indian authorities, he said the company will work with them to resolve the 'confusion'.
Stating that Nestle applies same quality standards and same food safety and quality assurance systems everywhere in the world, Mr. Bulcke said the company's 8,000 employees globally work to ensure safety of products, including 350-400 in India.
