Eyeing fast-growing smartphone market in India, LG on Tuesday said it plans to launch a range of phones in this particular segment this year. The company also announced the introduction of world's first ‘ Dual Core' processor smartphone, Optimus 2X, in India.
“By the end of 2011, LG will be launching 10 smartphones that would contribute 20-25 per cent in the overall mobile division revenue for us,” LG Electronics India Business Head (Mobile Communication) Vishal Chopra told this correspondent.
With focus on the smartphone series, LG plans to dedicate 40 per cent of the launches to high-end phones in 2011, further expecting to increase the category market share to 10-12 per cent. The company has also earmarked Rs.250 crore for strengthening the infrastructure for retail development and marketing activities, Mr. Chopra said.
About the new offering, Mr. Chopra said with the launch of Android-based Optimus smartphones, LG has further strengthened its portfolio with setting benchmarks in word-class technology. “Optimus range will get 10 more devices in the next six months,” he said.
Priced at Rs.30,000, Optimus 2X is the first phone to run on Nvidia's new Tegra 2 chipset, which promises excellent mobile experience. “It is an exceptional smartphone as it delivers powerful performance with the dual-core processor, as well as enhanced user interface and multimedia experience,” Mr. Chopra said.
