Industry

Zee to foray into theatre production

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The digital and live show rollout will happen on December 25 and broadcast rollout will happen in early 2016.

Zee Theatre, the new content vertical of Zee Entertainment Enterprises, has become the first Indian media and entertainment firm to foray into theatre production and will start rolling out plays from December 25, a top company official has said.

The new vertical will partner with renowned playwrights and theatre stalwarts to produce over 100 plays in the next three years.

To launch 10 plays together

“We have produced almost 16 plays now, the digital and live show rollout will happen on December 25 and broadcast rollout will happen in early 2016,” Zee Entertainment Enterprises Chief Creative - Special Projects, Shailja Kejriwal told PTI. She added that they will launch at least 10 plays together on the digital platform and add a play every two weeks, while on the television, it probably would be a weekly feature.

Ms. Kejriwal said Zee will leverage its ability to make theatre available across multiple platforms such as Internet, mobile, DTH, television, in-flight, screenings at multiplexes in addition to the existing on-ground performances.

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Printable version | Jan 20, 2020 1:33:16 AM | https://www.thehindu.com/business/Industry/zee-to-foray-into-theatre-production/article7905931.ece

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