Industry

Yamaha enters 125 cc scooter segment in India

Motofumi Shitara, Chairman, Yamaha Motor India Group of Companies with actors Anirudh Ravichander and Kriti Kharbanda at the launch of Yamaha Fascino 125 FI scooter in Chennai on Thursday ( December 19, 2019.

Motofumi Shitara, Chairman, Yamaha Motor India Group of Companies with actors Anirudh Ravichander and Kriti Kharbanda at the launch of Yamaha Fascino 125 FI scooter in Chennai on Thursday ( December 19, 2019.   | Photo Credit: Bijoy Ghosh

The company unveiled scooters Fascino 120FI and RayZR 125FI and Street Rally 125FI, marking the company’s entry into the 125cc segment.

India Yamaha (IYM) Pvt. Ltd. announced its foray into 125 cc scooter segment in India with the launch of Fascino 125 FI and Ray ZR 125 FI and Street Rally 125 FI.

The price of Fascino 125 cc variants ranges from ₹66,430 to ₹69,930, ex-showroom Delhi. The price of Ray ZR variants  was not disclosed.

The shipments are expected to start from next month.

The company said it will move out of 100 cc scooter segment and will now work aggressively to fortify its market in the 125-cc scooter segment along with the motorcycle line up. 

"The company is delighted to enter the 125 cc scooter segment so that it can cater to the growing needs of lifestyle of the young customers in India," Motofumi Shitara, Chairman, Yamaha Motor India group of Companies said. 

He also said the current economic slowdown is temporary and will bounce back soon.

The company has sold 6.24 lakh units in 2019, Yamaha Motor India Sales Pvt Ltd, Senior Vice-President, Strategy and Planning Group, Ravinder Singh said.

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Printable version | Feb 18, 2020 12:26:16 AM | https://www.thehindu.com/business/Industry/yamaha-motor-india-eyes-to-sell-650-lakh-units-in-2020/article30348310.ece

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