Tesla in pole position to win U.S.-China trade war

“It's like competing in an Olympic race wearing lead shoes,” tweeted Elon Musk, on the Chinese law that prohibits foreign auto brands from establishing wholly-owned production facilities.

Updated - April 20, 2018 01:44 pm IST - Hong Kong

 File photo: A worker cleans a Tesla Model S sedan before a event to deliver the first set of cars to customers in Beijing, China, Tuesday, April 22, 2014.

File photo: A worker cleans a Tesla Model S sedan before a event to deliver the first set of cars to customers in Beijing, China, Tuesday, April 22, 2014.

Tesla may be about to win the U.S.-China trade war. Amid escalating rhetoric between Presidents Donald Trump and Xi Jinping, Beijing on Tuesday set deadlines for scrapping pesky ownership limits on foreign automakers, starting with “new energy vehicles” this year.

[China's National Development and Reform Commission said on April 17 the country would scrap foreign ownership limits on electric-car manufacturers by 2018 and for trucks and buses by 2020. China also will end similar requirements for shipping and aircraft in 2018, the state planner said, and intends to lift restrictions on traditional passenger vehicles by 2022.]

Ford and Daimler will be pleased, but assuming the tariff tit-for-tats don't get worse, Elon Musk's $50 billion electric-car company should benefit most.

For some time, China has been talking a big game about winding down onerous joint-venture requirements for overseas manufacturers. They typically involve transferring technology, with the goal of incubating local rivals so they can ultimately compete directly against foreign brands.

[All foreign auto brands are currently required to build factories in 50-50 joint ventures with domestic companies. They cannot establish wholly-owned production facilities. China also imposes 25% tariffs on vehicles imported from abroad, although the government has said it would lower these duties.]

They are naturally a major trade irritant. Musk engaged in a rather public spat with Chinese officials over the demands. “It's like competing in an Olympic race wearing lead shoes,” he tweeted, and called on Trump for help.

It was a bold, if calculated, risk. The People's Republic proposes to become the world's largest market for electric vehicles, to relieve itself of dependence on oil imports and ease choking urban smog. China wants annual sales of new-energy vehicles to reach 7 million by 2025.

Tesla's revenue in China doubled last year to $2 billion despite hefty tariffs on imports, compared to approximately 50% growth in the United States. Musk, who left Trump's advisory councils last June after the U.S. president abandoned the Paris climate accord, could reasonably expect even more with certain policy problems cleared away.

Provoking Chinese officials is always dangerous, but the JV requirement was a bigger business hazard. Unlike with the traditional passenger-car market, where Western brands such as Ford, Mercedes and Volkswagen are entrenched, China's electric-vehicle sector is wide open, and subsidies and policy support have attracted waves of nimble startups. Musk's outfit had a lot to lose by handing over technology secrets.

Tesla should now be free to set up its planned Shanghai factory independently. That alone doesn't guarantee success; local competitors look increasingly fierce. Even so, for a company bedeviled of late by production delays, worker injuries, growing questions about capital needs and a nearly 25% drop in its stock price since it peaked last June, this could be a welcome victory.

(The author, Pete Sweeney, is a Reuters Breakingviews columnist. The opinions expressed are his own.)

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