Tata Motors gears up for Zest, Bolt launch

Tata Motors, in a prelude to the launch of its new models Zest and Bolt, on Friday, unveiled its country-wide campaign to showcase the new 1.2 litre petrol engine, which would power the two soon-to-be-launched cars.

“The Revotron 1.2 T will power our upcoming cars Zest and Bolt. To narrate this exciting story, we are engaging with our customers through various platforms,” Tata Motors President (Passenger Vehicles) Ranjit Yadav told reporters here.

The company would showcase the engine through Revotron Labs to customers across 15 cities. More engines would be launched under the Revotron series and subsequently would power the products from the company’s stable, Mr. Yadav said.

Tata Motors Senior Vice-President (Programme Planning and Project Management) Girish Wagh said the Revotron range of engines would be manufactured at the company’s Pune plant.

On company’s plans to increase product portfolio, Mr. Yadav said, “We are working on a product strategy that started last year. The plan is to bring a couple of new vehicles every year.”

Mr. Yadv said the new vehicles would cater to the global markets, and would be launched across categories.

Asked about the progress on the 800cc diesel engine, Mr. Wagh said, “The engine is still under development. Whether it will be used in Nano is still to be decided.”

He, however, added that Nano with AMT version, which was showcased at the Auto Expo, was likely to be launched next month.