Industry

Tata Motors enters premium hatchback segment, rolls out Altroz

Picture of the Tata Altroz, taken from the Tata Motors website.

Picture of the Tata Altroz, taken from the Tata Motors website.  

Unveiled in December last year, the Altroz is the industry’s first BSVI diesel-ready car.

Tata Motors on January 22 entered the premium hatchback segment with the rollout of Altroz at a starting price of ₹5.29 lakh (ex-showroom India).

Unveiled in December last year, the Altroz, which is the industry’s first BSVI diesel-ready car, is also the first vehicle model based on the brand’s Alfa platform and the second vehicle showing the Impact 2.0 design language.

Besides Altroz, Tata Motors also launched the BSVI versions of Nexon, Tiago and Tigor.

“We promised to kick-start the year with a product offensive and here we are. The future of efficient, green, sustainable mobility solutions needs to translate into reality and we have made a start by bringing the new generation of BSVI solutions to the market,” said Guenter Butschek, CEO and managing director, Tata Motors.

With the class defining, new premium hatchback Altroz, Tata Motors is expanding its market coverage further, he said, adding, “we have lots more in store for 2020 and we have just commenced unveiling our well-defined future product portfolio”.

The Altroz will be available in five trim levels across all Tata Motors authorised dealerships, the company said.

It comes with six different factory-fitted customisable options, to be chosen from four packs — the Rhythm, Style, Luxe and Urban.

Additionally, with the introduction of the Altroz and the Nexon, Tata Motors also becomes the first original equipment manufacturer (OEM) to launch BSVI-ready diesel variants in their respective segments, the company said.

“These new models are beyond BSVI and will redefine every segment they are meant for with class-leading design, safety, technology and driving dynamics,” said Mayank Pareek, President-Passenger Vehicles Business Unit, Tata Motors.

The new Nexon will be available in 1.2L Revotron turbocharged petrol BSVI engine, commanding a starting price of ₹6.95 lakh.

The Nexon 2020 will be offered in 6-speed manual and AMT options.

The Tiago 2020 will be the successor to a first generation Tiago and will be available in both manual and AMT options.

It comes with a 1.2L Revotron petrol BSVI engine, with a price tag starting at ₹4.60 lakh, Tata Motors said.

The Tigor 2020 will be available at a starting price of ₹5.75 lakh and will come with a 1.2L Revotron petrol BSVI engine, the company said.

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Printable version | Feb 20, 2020 7:32:16 AM | https://www.thehindu.com/business/Industry/tata-motors-enters-premium-hatchback-segment-rolls-out-altroz/article30623570.ece

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