Tata Elxsi announced on Friday that it has extended its partnership with Airtel’s DTH service arm – Airtel Digital TV, to deliver a digital platform for customers. Tata Elxsi will build an application software for the company’s hybrid set-top-box, Internet TV, according to a statement. It did not disclose the term of the partnership.
“We are working together to innovate next-generation experiences for subscribers," said Mr. K.P. Sreekumar, VP and Head of Broadcast Business at Tata Elxsi. "We see exciting future possibilities with technologies such as AI, multi-modal interfaces such as voice and gesture, and seamless access to content - both online and offline."