Tablet PC shipments in India declined by 13.9 per cent to 1.03 million units in 2015's January-March quarter, impacted by lack of “differentiated” products in the market, says a report.
About 1.2 million units of tablets were shipped in the October-December quarter, 2014, according to CyberMedia Research’s India Quarterly Tablets Market Review.
“We had cautioned the industry that unless they make substantial differentiation in the value proposition for potential customers, tablet shipments are not going to grow.
This is what the results now reinforce,” CMR Lead Analyst Telecoms Practice Faisal Kawoosa said.
“Since there isn’t much value addition coming in the shape of specific solutions to enhance device usability at the moment, tablets are only becoming devices of convenience, essentially larger screen versions of smartphones,” he added.
Kawoosa said this has resulted in tablets ranking lower in the list of ‘must have’ devices for the average user and being ’nice-to-have’
In the first quarter of 2015, Samsung led the segment with 19.7 per cent share, followed by Datawind (12.7 per cent) and Micromax (9 per cent).
Broadband Wireless Access-enabled tablets accounted for 60 per cent of the total shipments in the said quarter.
