Super Plastronics Pvt. Ltd. (SPPL) has expanded its television manufacturing facility in Noida by investing almost ₹300 crore over the last two years, said a top official.
“We recently completed a total investment of ₹300 crore,” said Avneet Singh Marwah, director and CEO, Super Plastronics Pvt. Ltd. “With this, our total manufacturing capacity has risen to 85,000 units per month from 30,000 units per month earlier.”
According to Mr. Marwah, SPPL integrated two of its manufacturing plants in Noida into a single unit. It had invested about ₹150 crore in each plant. “We have an exclusive brand licence to produce Thomson TVs and Kodak TVs in India. Thomson TVs constitute a majority of the production. We are also exploring the export of Thomson TVs,” he said. Currently, SPPL has three manufacturing plants at Noida, Jammu and Una in Himachal Pradesh.
To a question, he said it made sense to set up a unit in Chennai due to its proximity to sea ports and as it also came on the Chennai-Tirupati freight corridor.
Mr. Marwah was in the city to announce plans to sell 1.5 lakh units of Thomson TV smart television sets during the five-day ‘Flipkart Big Billion Day’ sale which was expected to fetch the company about ₹500 crore.
SPPL will offer Android 4K TVs starting from ₹5,999 for a 24-inch set to ₹55,999 for a 65-inch set.
