Industry

Sportscar Ariel Atom comes to India

InterGlobe Established Private Limited (ESTD), the luxury lifestyle solution provider, on Wednesday announced the launch of British sportscar maker Ariel Motor's Atom range of cars in India. ESTD, a subsidiary of InterGlobe Enterprises, will exclusively represent the Ariel Motor Company in India and SAARC.

ESTD will sell various models of Atom with price of car having standard specifications starting from about Rs.55 lakh and for all upgrades such as superchargers going up to Rs.85 lakh. The models of Atom that will be available in India include the 245 bhp and 300 bhp variants of Ariel Atom 3.

“India is fascinated by fast cars, and the Atom gives us a unique opportunity to provide a distinguished product in this category...The demand for these cars is expected to grow at 20 per cent over the next five years, presenting an exciting market opportunity,” ESTD President and CEO Nigel Harwood said.

“We have seen the emergence of sports car culture among the young HNIs (high net worth individuals), who seek thrill and adventure. The addition of Atom will help us strengthen our portfolio and cater to new emerging consumer segments,” he said.

According to Ariel Motor Company's Tom Siebert: “With ESTD we will reach out to the Indian prospective customers and offer them a product that can be used for anything from serious motor sport to ultimate fun.”

Earlier this year, ESTD had introduced Swedish super luxury sports car Koenigsegg, carrying a price tag of about Rs.12.50 crore. It had also launched an entire range of other luxury products in India such as motorcycles, yachts, boats, premium helicopters and private jets.

This article is closed for comments.
Please Email the Editor

Printable version | Oct 24, 2020 3:00:10 PM | https://www.thehindu.com/business/Industry/sportscar-ariel-atom-comes-to-india/article2592080.ece

Next Story