Shriram Life Insurance Co on Monday launched Shriram Life Assured Income Plan. The new product, according to the company, is designed to meet the diverse needs of customers. The features of the new product included life cover for the full policy-term and periodical guaranteed income. It has a fixed policy term (8 or 10 years) and the minimum annual premium is Rs.15,000. The plan offers additional protection through riders on payment of nominal additional rider premium, a release said.