Sharma is CCO in Bajaj Auto rejig


Bajaj Auto Ltd. has appointed Rakesh Sharma as its first chief commercial officer (CCO) to complement the offices of the ED and the CTO.

The CCO would be responsible for product harmonisation leading to ‘one world, one product’ marketing synergies, creating ‘one brand, one position,’ customer focus resulting in ‘one company, one quality’ and corporate alignment facilitating ‘one stakeholder, one message,’ the firm said. Mr Sharma has assumed office with immediate effect. Eric Vas will continue to lead the motorcycle business unit (MBU) reporting to the CCO.

Ramesh Maheshwari will continue to lead the Intra-city Business Unit (IBU), reporting to the CCO. K.S. Grihapathy will now lead the Export Business Unit (EBU), reporting to the CCO and Subash Rao will continue to lead the Auto Finance Business of Bajaj Finance (BFL-AF), reporting to the CCO.

Furthermore Amit Nandi will continue to lead the Probiking Business Unit (PBU), reporting to the CCO, and will in addition to managing India for the KTM & Husqvarna brands, also be responsible for all overseas KTM & Husqvarna markets that have been assigned to Bajaj Auto.

Sumeet Narang will lead the newly conceived Urbanite Business Unit (UBU), reporting to the CCO, and will be responsible for spearheading the company’s foray into urban mobility.

“I feel very confident that each of our Business Heads shall lead us to ever greater heights in the area of their responsibility and that they shall collectively, led by Rakesh, ensure that the outstanding work that we do in design, development, engineering, purchase, and production continues to earn us and our country a worthy name and sincere goodwill worldwide,” Rajiv Bajaj, MD, Bajaj Auto said.

“Simultaneously, I believe that this re-organisation will permit ED to accord greater focus to our internal operations while equally enabling me to take a couple of steps back from them in order that I may address some other matters that will merit my attention into the future,” he added.

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Printable version | Dec 9, 2019 10:35:19 AM |

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