To take on bigger rivals such as Amazon and Flipkart, Paytm Mall will be offering cashbacks worth more than ₹500 crore during its four-day online festive sale.
This will be the first festive season sale for the e-commerce player which started operations in February this year. Ahead of the festive season, Paytm Mall had announced ₹1,000 crore investment in marketing and promotions.
Amit Sinha, chief operating officer, Paytm Mall, said, “... we have collaborated with our partner brands and merchants to bring one of the largest assortment of cashback offers.”
The four day ‘Mera Cashback Sale’ will be on from September 20-23, with cashbacks ranging from 15% to 100%. “We will keep the excitement up by giving phones and Paytm Gold everyday,” he added.
Paytm Mall will offer 100% cash back to 25 phone buyers every day and 200 customers will receive 100 gm Paytm Gold every day.
The orders will be serviced by the nearest brand-authorised store, large retail chain or small shopkeeper. “This will drive increased sales for Paytm Mall’s partnered retailers and will also lead to shorter delivery timelines for all festive orders and save additional logistics investments like warehousing,” the firm said.
The platform aims to contribute up to 10-15% of retailers’ overall festive sales as it is expecting more than fivemillion new users during the four-day period.