Industry

Now, Reliance Jio to disrupt broadband and Internet of Things market

Reliance Industries chairman Mukesh Ambani at the 42nd AGM in Mumbai on August 12, 2019.   | Photo Credit: Vivek Bendre

After disrupting the mobile telephony market and becoming India’s largest profitable telco, Mukesh Ambani-led Reliance Jio plans to disrupt the fixed broadband market in India with the launch of its much awaited Jio Fiber, starting September 5, the third anniversary of Reliance Jio’s launch.

Jio Fiber will offer free voice calls for life from landline phones, high speed broadband of minimum speed of 100 mbps, and a free high definition TV and dish with monthly plans starting from ₹700 and going up to ₹10,000.

“In India, even the most basic Jio Fiber plan starts with 100 Mbps speed and we have plans all the way up to 1 Gbps or 1000 Mbps. We are pricing our plans at less than 1/10th the global rates, to make it accessible for all,” said RIL chairman Mukesh Ambani on Monday.

 Mr. Ambani was addressing the shareholders at the 42nd annual general meeting (AGM) of the company.

After receiving over 15 million registrations from nearly 1,600 towns for Jio Fiber, the company plans to reach 20 million residences and 15 million business establishments.

Under the Jio Fiber welcome offer, the company will offer free high definition (HD) LED TV and a set top box absolutely free for customers opting for Jio’s annual plans called as Jio-Forever plans.

“The experience of Jio Fiber and Jio Set Top Box really comes to life when combined with an LED television. So, Jio Fiber customers who opt for our annual plans, will get an HD OR 4K LED television and a 4K Set Top Box absolutely free. We are calling this the Jio Fiber Welcome Offer,” said Mr. Ambani.

The digital set top box will offer ultra high definition entertainment, virtual reality content, multi-party video conferencing, voice enabled virtual assistants, interaActive gaming, home security and many smart-home solutions.

Being a movie buff himself, Mr. Ambani wants Jio customers to see movies in their living room on the day of its release.

Now, Jio Fiber premium customers will be able to watch movies in their living rooms the same day these movies are released in theatres with the Jio First-Day-First-Show offer starting from middle of 2020.

“Jio Fiber plans will come bundled with subscriptions to most leading premium OTT applications. Also, for the first time in India, we are introducing a disruptive concept for watching new movies. Premium Jio Fiber customers will be able to watch movies in their living rooms the same day these movies are released in theatres! We call this Jio First-Day-Frist-Show,” said Mr. Ambani. 

This article has been edited post-publication for spelling errors.

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Printable version | Oct 2, 2020 12:14:48 AM | https://www.thehindu.com/business/Industry/now-reliance-jio-to-disrupt-broadband-and-internet-of-things-market/article29025264.ece

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