Industry

M&M unveils higher capacity tractors

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This next generation tractor range is designed and developed in-house at Mahindra Research Valley in Chennai.

The farm Equipment Sector of Mahindra & Mahindra Ltd (M&M) announced the introduction of high capacity tractors namely Novo 65 HP & Novo 75 HP in the Indian market. This range of Mahindra Novo tractors currently sold in North America is technologically most advanced and stylishly designed, the company said.

The range is priced starting at ₹ 9.99 lakh for 65 HP 2WD (655 DI) going up to ₹ 12.5 lakh for 75 HP 4WD (755 DI) variant, ex Maharashtra. The company has also introduced the 75 HP 4WD tractor with an air-conditioned cabin at an ex-showroom price of ₹ 17.4 lakh.

This next generation tractor range is designed and developed in-house at Mahindra Research Valley in Chennai.

“The Mahindra Novo is in line with company’s vision of becoming the pioneer in providing technology-driven farming solutions to the farmers across the country. With new benchmarks in technology, comfort and ergonomics, Mahindra Novo is all set to change farming practices and improve productivity and performance and thus the output, leading to farm tech prosperity,” the company said.

“At Mahindra, our purpose is to pioneer accessible technology which transforms lives of farmers, worldwide. As a part of Farming 3.0 initiative, the focus is on cutting edge technology and superior farming solutions. We take great pride in presenting state of the art 65-75 HP range of Mahindra Novo tractors to evolved Indian farmers. I am confident that this will set new benchmark in the industry. We will shortly introduce our global product from this range with integrated cabin in India,” Rajesh Jejurikar, President – Farm Equipment Sector, Mahindra & Mahindra Ltd., said.

He said though the market for high capacity tractors was small in India it would grow exponentially in the coming years. Currently the market for 65 HP plus tractors is 2000 units per year in India in a 700,000 units tractor market.

In this segment, Mahindra will compete with John Deere and New Holland tractors in India. The Mahindra range of tractors are competitively priced but are loaded with additional features for operator’s comforts.

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Printable version | Jan 28, 2020 7:52:18 AM | https://www.thehindu.com/business/Industry/mm-unveils-higher-capacity-tractors/article23697412.ece

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