Maruti Suzuki launches new entry-level car S-Presso at ₹3.69 lakh

Starting with this festive season it will re-energize the industry on growth path, says CEO Kenichi Ayukawa

September 30, 2019 12:38 pm | Updated October 01, 2019 08:55 pm IST - New Delhi:

Maruti's S-presso will come in both manual and AGS (Auto Gear Shift) options.

Maruti's S-presso will come in both manual and AGS (Auto Gear Shift) options.

Country's largest carmaker Maruti Suzuki India on Monday launched its new entry-level car S-Presso priced in the range of ₹3.69 lakh and ₹4.91 lakh. Dubbed as 'mini-SUV', the new model will compete with Renault's Kwid.

"S-PRESSO is our understanding of what an entry level customer aspires for. We believe that the current turbulent times are a short-term challenge. We continue to have confidence in India’s long-term growth story," Kenichi Ayukawa, Managing Director and CEO at Maruti Suzuki India, said.

He expressed confidence that the new model will help change the sentiment of the market. "Starting with this festive season it will re-energize the industry on growth path," Mr Ayukawa said.

The S-Presso has been conceptualized and designed in India for India and the world, and is built on 5th generation HEARTECT platform. Launched first in India, the car will later be made available in markets such as Colombo, Manila, Cape Town and Panama.

 

S-presso is powered by BS6 compliant, 1-litre petrol engine, taking the total number of BS6 cars in the company's portfolio to eight. The vehicle will come in both manual and AGS (Auto Gear Shift) options.

Stating that compact is the natural choice of India’s car customers today, Mr. Ayukawa said the entry level compact segment needs a fresh design language.

"Our engineers and designers have created this new Mini SUV that carries the attributes desired by today’s customer. It is aggressive on the outside. And comes with bold and dynamic interiors. Nothing like this has ever been attempted before, on a vehicle in this segment," he said.

"We are confident that S-presso will bring excitement in its segment, attracting the ever evolving young customer,” Mr Ayukawa added.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.