Maruti Suzuki India, India's largest car maker, has decided to reduce the price of select models by ₹5,000 to boost the sales during the festive season. The new prices will be applicable from Wednesday.
The company, in a press statement, said it welcomed the government’s initiative to revive the demand in automobile industry and announced to "proactively and voluntarily share the benefits of corporate tax reduction with its customers."
The price reduction is applicable to all variants of Alto 800, Alto K10, Swift Diesel, Celerio, Baleno Diesel, Ignis, Dzire Diesel, Tour S Diesel, Vitara Brezza and S-Cross, said the statement.
The new prices will be applicable from September 25, 2019, across the country.
This reduction of price will be over and above the current promotional offers for the company’s vehicle range.
“The Company is optimistic that the price reduction will bring down the cost of acquisition especially for the entry-level customers. This announcement around the festive season will help boost customer sentiment and revive the market to create demand,” the statement further read.
The automobile sector has been reeling under slowdown for several months now because of fall in demand due to several factors. Among other things, the industry experts have blamed it on rise in vehicles cost due to imposition of safety regulations, increase in road tax, high interest rates, and low availability of finance.
