‘India PC market rises 28% in April-June’

Strong demand for notebooks buoy shipments, according to IDC India

August 17, 2018 10:09 pm | Updated 10:09 pm IST - New Delhi

 Notebooks contributed to 61% of the overall India personal computer (PC) market.

Notebooks contributed to 61% of the overall India personal computer (PC) market.

India’s PC shipments notched a healthy 28.1% growth in April-June 2018 to 2.25 million units, buoyed by strong notebook demand, research firm IDC India said.

On the pecking order of vendors, IDC said, HP Inc. maintained its leadership with a market share of 31.6% during the quarter followed by Dell at the second slot (23.7%) and Lenovo at the third position (18%).

GST implementation

The market’s “high growth can be partially attributed to the fact that June quarter of 2017 was heavily impacted by the then-upcoming GST implementation,” it said.

Notebooks contributed to 61% of the overall India personal computer (PC) market with 45.2% year-on-year growth bolstered by demand across both the consumer and commercial segments.

“This was mainly driven by ultra-slim notebooks, which now account for 20% of overall notebooks compared to 11% a year ago,” IDC said in a statement.

Elaborating, IDC said consumer PCs grew 33.7% to 1.09 million units, on the back of promotions and new product offerings with updated specifications and aesthetic designs.

Vendors targeted different use cases and provided schemes such as back-to-school offers with extended warranties, cashback offers, IDC said adding that players unveiled exclusive models for the online and offline channels.

Commenting on the market scorecard, Nishant Bansal, research manager - PC, IDC India said: “Spending on convertibles and ultra-slim notebooks is increasing due to the popularity of lighter form factors that facilitate mobility.”

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