Fertiliser major IFFCO has partnered with Singapore-based technology firm iMandi to start an e-commerce platform for farmers, with an investment of about ₹80 crore.
An e-commerce app, ‘IFFCO iMandi’, has been introduced and would cater to 5.5 crore farmers already associated with the cooperative. A web portal has also been developed.
IFFCO’s subsidiary IFFCO eBazar Ltd has taken 26% stake in iMandi Pte Ltd.
“[The app] is a ‘one stop shop’ for agri inputs and produce, FMCG, electronics, loans, insurance etc,” IFFCO managing director U.S. Awasthi said.
