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Highway tech start-up gets pre-seed funding

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The number of highway accidents and travellers being harassed are increasing.

Highway Delite, a tech start-up focused on highways, has received an undisclosed amount of pre-seed funding from the N.S. Raghavan Centre for Entrepreneurial Learning— the incubation unit of the Indian Institute of Management Bangalore.

The firm helps travellers find hotels and restaurants while travelling on highway via an app. It also assists them during emergency situations such as accidents, vehicle breakdown and if they require healthcare services. The app which is available on Google's Android platform also provides insights about specific accident zones.

“They (highway delite) are addressing an opportunity in the travel discovery and delivery space which no one else is addressing,” said G Sabarinathan, faculty member at IIMB. “Travelling the highways to gather information and rating critical services available there requires lot of hard work.”

Founded last year by Rajesh G, a former engineer at German auto supplier Bosch, 'highway delite' has taken a challenging task of verifying the services available on highways. It aims to cover about 2.25 lakh kms.

Mr. Rajesh said there are increasing number of road accidents on highways and incidents of travellers being harassed.

“Our approach is to verify highway services and provide safe and hygienic options to travellers,” he said.

Mr. Rajesh realised the problem during a consulting job with rating agency ICRA, which made him travel into the deep pockets of India.

“During these trips I almost always ended up having bad stomach or terrible nights in unknown hotels,” said Mr. Rajesh.

“Further I have made road trips with my family and first hand experienced the problems of finding hygienic washroom and decent food,” he said.

More than 800 million people travel on National and State highways.

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Printable version | Jul 18, 2018 4:36:05 PM | https://www.thehindu.com/business/Industry/highway-tech-startup-gets-preseed-funding/article8426994.ece