HCL Technologies on Wednesday said it has signed a multi-year deal with Cricket Australia, the national governing body for the game in that country.
As part of the deal, the firm would help deliver a digital experience to cricket fans, players, partners, employees and volunteers across Australia and around the world. The firm did not disclose the deal amount.
HCL Technologies would manage Cricket Australia’s digital products, including Cricket Australia Live App, cricket.com.au, bigbash.com.au and community cricket applications such as MyCricket as well community.cricket.com.au.
The cricket-following community in Australia comprises of more than two million fans attending cricket matches during the 2018/19 season. Digitally, Cricket Australia has an online audience exceeding 20 million globally per year.
“…this partnership will serve as a blueprint for organisations worldwide who are exploring technology platforms that can scale existing value chains into ecosystem-centric business models, resulting in inspiring and exceptional experiences,” said Michael Horton, HCL executive vice president and country manager, Australia and New Zealand.
Cricket Australia CEO Kevin Roberts said: “Cricket is rapidly evolving, and part of that evolution involves advancements in technology and the digital landscape…HCL, as our official digital technology partner, will help take our digital offerings to the next level and allow us to better connect with and inspire communities through cricket.”
