Online grocery firm Grofers said it is entering the Fast Moving Consumer Goods segment and is eyeing an overall revenue of ₹2,500 crore in FY19.
Grofers closed FY18 with ₹950 crore in sales and is aiming for 50% contribution from private brands this year.
The firm has rolled out seven brands under two categories, Budget and Popular G-Brands. “With this, Grofers’ private labels expand to 250 food and non-food products. With this expansion, Grofers aims to drive the next wave of growth by bringing the next 100 million customers to its platform,” it said.
