Industry

Google parent Alphabet reaches record quarterly revenue, profit in ad boom

File photo of Alphabet Inc   | Photo Credit: AP

Google parent Alphabet Inc.'s quarterly revenue and profit surged to record highs, the company reported on July 28, powered by a rise in advertising spending as more consumers shopped online.

Shares of Alphabet rose 5% in extended trading as it reported results that were a beat in financial metrics. Shares of Facebook, Google's rival in web ad sales, which reports its own results, rose 1.3%.

The digital ad market is booming, with consumers shifting to shopping largely online because of the coronavirus pandemic, leading companies to rely on data gathered from customers' orders and online activity to launch new products and know their market better.

"Alphabet has benefited from the general return of ad spend to the market and especially the balance of that return, which is more focused on digital channels than pre-pandemic," said Tom Johnson, Chief Digital Officer at WPP Mindshare.

Alphabet said revenue from Google advertising rose nearly 70% to $50.44 billion.

Ad revenue for the company's streaming video platform YouTube jumped 83.7% from the year-ago quarter to $7 billion — nearly as much as Netflix generated in quarterly revenue — as advertisers continued to use the site to reach viewers at home during the pandemic.

Results "outperformed our expectations across all three lines of Google's ad business: search, Google Network, and YouTube", said Nicole Perrin, e-Marketer principal analyst at Insider Intelligence. "YouTube was the fastest-growing segment during the quarter and points to the continued strength of video advertising for both direct response and brand goals."

Total revenue of the internet's biggest supplier of search and video ads rose 61.6% to $61.88 billion, well above Wall Street estimates of $56.16 billion, according to Institutional Brokers' Estimate System (IBES) data from Refinitiv.

Profit per share of $27.26 beat expectations of $19.34, according to IBES.


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Printable version | Sep 16, 2021 10:31:55 PM | https://www.thehindu.com/business/Industry/google-parent-alphabet-reaches-record-quarterly-revenue-profit-in-ad-boom/article35581584.ece

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