Industry

Food regulator slaps notice on McDonald’s for disparaging advertisement

File photo shows the sign outside a McDonald’s restaurant.

File photo shows the sign outside a McDonald’s restaurant.   | Photo Credit: AP

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A full page advertisement by McDonald’s in newspapers had said, “Stuck with Ghiya-Tori Again? Make the 1+1 Combo you love”.

Food regulator Food Safety and Standards Authority of India (FSSAI) has slapped a showcause notice on McDonald’s for disparaging freshly cooked food and vegetables in its advertisements to promote fast food.

FSSAI slapped a showcause notice on Hard Castle and Connaught Plaza Restaurant Ltd — the franchise that operates McDonald’s fastfood chain in India, seeking response on why action should not be initiated against them, a statement by the regulator said.

McDonald’s had over the last weekend carried advertisements in newspapers seeking to get traffic at its outlets by allegedly disparaging home cooked food and healthy vegetables.

A full page advertisement by McDonald’s in newspapers had said, “Stuck with Ghiya-Tori Again? Make the 1+1 Combo you love”.

“FSSAI has noted with concern incidence of irresponsible advertising by some food companies to promote sales of their own foods often considered unhealthy as substitute for healthy foods,” Food Safety and Standards Authority of India (FSSAI) said.

West and south franchise of Mcdonald’s has issued a statement saying that "Hardcastle Restaurants Private Limited (HRPL) operates restaurants in West and South India and the print ad in question was not issued by us. We have already written to the FSSAI clarifying the same.”

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Printable version | Dec 11, 2019 7:43:24 PM | https://www.thehindu.com/business/Industry/food-regulator-slaps-notice-on-mcdonalds-for-disparaging-advertisement/article30051752.ece

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