Industry

Flipkart plans ‘Big Billion Sale’

After the failure of the much touted ‘Big Billion Day’ last year, e-commerce marketplace Flipkart is gearing up for its “Big Billion Sale” season two.

The “Big Billion Sale” is the second edition of the discount sale and will be held from October 13-17. Unlike the previous version, this year’s sale will be a five-day long event.

The “Big Billion Sale” will be an app-only shopping event and will offer exciting offers and discounts across more than 70 product categories for customers.

“Celebrating the start of festive season in India, Big Billion Days will be the ultimate shopping event for customers to shop for gifts and other items for friends and family,” Flipkart said in a release.

Flipkart will offer special discounts on items like apparels, footwear, mobiles, furniture, laptops, toys, large appliances, jewellery, watches and home furnishings among others.

“India shops the most during this time of the year. With over 75 per cent of traffic coming via mobile, we expect this app only sale to be the biggest shopping event of the year. Bigger and better as compared to last year, we have worked towards ensuring a seamless shopping experience for our customers,” said Mukesh Bansal, Head of Commerce Platform, Flipkart & Chairman – Myntra.

“We have also ramped up our technology and supply chain support to ensure all our 50 million customers have the best ever mobile shopping experience,” he added.

Last October, Flipkart, one of the unicorns of the Indian start-up story, had organised ‘Big Billion Day’ to celebrate its one billion journey.

The company had announced deep discounts for products in over 70 categories with a sales target of $100 million in gross merchandise value.

However, the special day became a failure for the company and its founders Sachin Bansal and Binny Bansal were forced to apologise for the troubles the customers faced.

To cater to the anticipated customer demand this year, Flipkart has opened new fulfilment centres across the country to guarantee efficient delivery.

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Printable version | Jul 7, 2020 7:56:30 PM | https://www.thehindu.com/business/Industry/flipkart-plans-big-billion-sale/article7699419.ece

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