Industry

Emami may re-introduce fairness cream for men

Emami is planning to re-introduce its men’s fairness cream with a new and improved formula. The company had first unveiled this product in 2005.

“As a category creator in 2005, Emami needed to be ahead of the curve as the thought-leader,” Mohan Goenka, Company Director said. He said the new product was targeted at men in the age group of 18-24 years. The new product, with an international-packaging look, also contains detailed information about product benefits, according to a company statement.

A letter from the Editor


Dear reader,

We have been keeping you up-to-date with information on the developments in India and the world that have a bearing on our health and wellbeing, our lives and livelihoods, during these difficult times. To enable wide dissemination of news that is in public interest, we have increased the number of articles that can be read free, and extended free trial periods. However, we have a request for those who can afford to subscribe: please do. As we fight disinformation and misinformation, and keep apace with the happenings, we need to commit greater resources to news gathering operations. We promise to deliver quality journalism that stays away from vested interest and political propaganda.

Support Quality Journalism
Recommended for you
This article is closed for comments.
Please Email the Editor

Printable version | Jun 2, 2020 4:34:56 PM | https://www.thehindu.com/business/Industry/emami-may-reintroduce-fairness-cream-for-men/article8581444.ece

Next Story