Emami may re-introduce fairness cream for men

Emami is planning to re-introduce its men’s fairness cream with a new and improved formula. The company had first unveiled this product in 2005.

“As a category creator in 2005, Emami needed to be ahead of the curve as the thought-leader,” Mohan Goenka, Company Director said. He said the new product was targeted at men in the age group of 18-24 years. The new product, with an international-packaging look, also contains detailed information about product benefits, according to a company statement.

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Printable version | Jun 2, 2020 4:34:56 PM |

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