Coolberg plans market expansion

March 06, 2019 10:43 pm | Updated 10:43 pm IST - MUMBAI

Coolberg Beverages Private Ltd., which is into brewing and distribution of zero alcohol beer, is planning enhanced market penetration to reach out to more customers, a top company executive said.

Currently, the company’s products in various flavours in bottles are available in 30 key cities across India and sold at 2,000 outlets including restaurants and super markets. Now it plans to expand its reach 10 times, the executive added.

“This year our target is to make products be made available at 20,000 outlets which is a 10 times growth in market expansion,” said Pankaj Aswani, founder, Coolberg Beverages Pvt. Ltd.

“We want to penetrate deep into the markets we are already in. It helps in better distribution and efficient supply chain. Once we stabilise our operations in these markets, we will expand to new markets,” Mr. Aswani said.

The company, a Mumbai-based start-up, forayed into this business in 2016 to establish a new beverage segment in India to cater to the needs of youngsters who wants to socialise but stay away from alcoholic beverages.

“Coolberg was conceptualised looking at the needs of non-alcoholic consumers, I being one of them. There was a demand and it was met by imported stuff. We saw an opportunity in non-alcoholic beer segment and entered this business. We are increasing production every month,” Mr. Aswain said.

“Our product is crafted and brewed carefully to achieve the desired taste without any alcohol content in it,” he added.

In 2018, the company had raised a seed capital from India Quotient and India Angel Network for deeper market penetration and scaling up operations. It has about 100 employees and sourcing products through contract manufacturing.

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