Castrol India Limited (Castrol), India’s leading lubricants brand and 3M India Limited (3M) have entered into a strategic collaboration to bring in a range of vehicle care products.
The collaboration agreement was signed by Omer Dormen, MD, Castrol India Limited, and Debarati Sen, MD, 3M India Ltd., here on Friday.
Technological expertise
“Castrol is excited to combine our technological expertise, marketing and distribution strengths with 3M, a global leader in vehicle care innovation.
“Through this collaboration, we [are] entering the $200 million vehicle care market in India, a move which aligns with Castrol’s approach to developing and embracing new business models in the ever-evolving automotive landscape,” said Mr. Dormen.
A range of 3M-Castrol branded bike and car care products, including shampoo, glass cleaner, cream wax, dashboard and tyre dressers will be made available across India.
Ms. Sen said, “We are really pleased to see this collaboration coming to life between two globally-respected and trusted brands. Both Castrol and 3M have an established presence in India and share values of customer-centricity. This collaboration will help us leverage our common strengths to meet the changing needs of Indian consumers and bring unique value offerings through the 3M-Castrol range of vehicle care products.”
Pan-India marketing
Castrol and 3M look to harness a new business model with this collaboration. Castrol offers 3M’s market-leading vehicle care products range to its customers and consumers, and 3M India will leverage the strength of Castrol’s pan-India marketing and distribution network of over 1 lakh independent workshops and retail outlets, Castrol India said in a statement.
Shyam Balasubramanian, Global Innovation Director, Castrol, said, “We are bringing together Castrol’s extensive network with 3M’s innovation capabilities to improve the driving experience of our consumers. We are confident of being able to scale up the model.”
