CaratLane Trading Pvt. Ltd., one of the largest online jeweller, will soon introduce patented ‘Magic Mirror’, which help a customer view the virtual earrings in three dimension (3D). All that a customer has to do is to enter CaratLane website and pose in three different angles. The company’s customised software will stitch the customer’s photograph with earring and provide 180 degree display of the earring with actual size on real time basis.
Mithun Sacheti, Co-founder and CEO CaratLane, said: “Our company is built on a belief that jewellery should be for everyday use and not for lockers. We have started to redefine the jewellery sales through product and design innovation. That’s why we keep jewels in our showrooms in open environment and not in closed caskets. We also want our customers to do discovery about jewels on the Net like travelling and mobile shopping, before stepping into our showrooms with pre-selected models.”
“To cut down on inventory, our store has combination of samples and original pieces in the ratio of 50:50. This also enables us to offer 30 per cent discount than the retail ,” said Calvin John, Vice-President-Offline marketing.
Mr. Sacheti said that the next step was to link offline with online mode after achieving critical mass of having atleast ten showrooms. “Every month 1.5 million people visit our website. After selecting the product, we want our customers to visit our nearest showroom. Chennai will host the 10 showroom soon. It will help us to integrate online and offline shopping.”
Besides, CaratLane has also introduced Try@Home concept, in which five pieces of jewels are taken to customer’s residence to try and feel it with no obligations.