Brother Intl India to double market share by 2017

The Japanese IT peripheral company Brother International India has drawn up twin strategy — to double its market share and also to increase its brand exposure by 2017.

The company markets monochrome and inkjet printers, facsimile machines, label printers, scanners and sewing machines for homes, SOHOs (small office and home office) and enterprises.

Talking to The Hindu, Toshiaki Isayama, Managing Director,Brother International India, said “Today, we have a 7 per cent share in monochrome printer market, 10 per cent in inkjet printers and 20 per cent in home sewing machines. We are aiming to double the market share in al these segments by 2017,” he said.

“Though we are a 100-year-old company, we are a late entrant to India,” he said and added that the company’s performance among the Asian counterparts was, however, not that much impressive. The immediate goal was to get the company placed among the top three in Asian market by 2018, he said.

Asked whether there was a move to set up a manufacturing plant in India, Mr. Isayama said that it was up to the top management to decide it. However, he said that the move was hampered by major issues such as complex taxation and infrastructure issues. Besides, there was non-availability of component vendors in India as compared to China.

Describing Modi’s Make-in-India initiative as a good opportunity for Japanese manufacturers, he said most of them, however, wanted the Indian Union government to address major issues. complex taxation and infrastructure issues on priority basis.

Experiential centre

The company opened its first ‘TechCorner’ or experiential centre in Chennai on Monday. It was planning to open more centres in Mumbai, New Delhi, Hyderabad, Pune, Bengaluru and Kolkata in the coming months.

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Printable version | Jun 16, 2021 10:10:20 PM |

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