Shoe retailer Bata India Ltd. closed the fourth quarter with a 7.4% rise in operational revenue to ₹679.4 crore compared with the year-earlier period.
Pre-tax profit rose 36% to ₹105 crore.
The increase in sales came on the back of a double-digit growth from the retail channel, even as it was tempered by a below-expectation performance by the e-commerce channel due to changed legislation for the industry and a one-off institutional order in the same quarter a year ago, a company release said.
The performance came on the back of product innovation supported by strong brand campaigns, which led to an upswing in brand imagery, leading to increased sales, the company said.
“The strategy was to innovate across all consumer touch points — product, brand imagery and retail — to present the renewed spirit of Bata,” CEO Sandeep Kataria said.
While marketing initiatives were important, the company took measures to be cost-effective in a bid to increase its profit margin, he added.
The company’s turnover for the year stood at ₹2,969 crore against ₹2,687.1 crore with a post-tax profit of ₹329 crore against ₹207 crore in the previous fiscal.
The company said its campaign using youth icons had helped strengthen its brand positioning as stylish and trendy.